Benzac Power Patch

Context

The acne patch category is booming,
and teens increasingly look to social and peer recommendations for advice.

With Benzac’s new launch of Power Patch ‘Skin Restore’ alongside best-seller ‘Fast Fix’, the brand needed a social-first campaign that was authentic, Gen-Z led, and localisable across 20+ local markets.

Connection

To meet teens where they are, we shifted Benzac from “we say” to “they say,” letting teen voices lead the conversation.We built a socially native content ecosystem designed for TikTok and Instagram, grounded in the way teens naturally talk about skincare:

⚡ Creator-led content using social scripts tailored to teen language

⚡ Science-based content that feels native to IG/TikTok formats

⚡ Bite-sized education on which patch to use for which spot

All assets were packaged as a global toolkit, enabling markets to activate locally while staying true to global guidelines.

Impact (UK Market)

• 108M Impressions across META, TT & Snap
• 29.6M Reach across paid social, YouTube, Hoopla & BLIS