Adidas x Office

Context

adidas came to us to run an influencer campaign with TikTok influencers, who align with both the adidas and OFFICE core audiences, to product styling content which is relevant, native and encouraged purchase. In the campaign, we worked to a key storytelling framework which positioned SL72s and Country OGs as the shoes of the summer. ​

Connection

We worked with a series of creators who had an authentic alignment with the streetwear and sneaker community, to appeal to our core audience and deliver against both reach and engagement objectives. Throughout the briefing process,
we retained their style whilst creating content that was consistent with the adidas brand.

Impact

Working with 17 mid-tier, micro and nano influencers who are Gen Z and effortlessly cool, we generated 11m impressions across 83 content pieces, drove 100k engagements and attributed £20,000 of sales for OFFICE to influencer content.​

• 100K Engagements on campaign content