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Production

Smiling mother and daughter playing with a yellow inflatable ring in a pool outside a sunny holiday villa.Close-up of a man with glasses looking shocked and amazed in a kitchen setting from a Hisense commercial.Golden Cocker Spaniel eating Harringtons wet and dry food mix from a green bowl while being petted.Stylish couple holding green smoothies posing in a modern kitchen with sage green cabinets and pink walls.POV shot of a child leading someone toward a red rental car and stone villa while family members unload luggage.Man holding a spoon standing next to a baby eating in a high chair in a modern family kitchen.A curious dog peeking at a variety of Harringtons dry and wet dog food products on a kitchen counter with fresh vegetables.Multi-generational family standing confidently together in a spacious cream-colored traditional kitchen.Three people discussing features in front of a large wall-mounted Hisense ULED Mini-LED TV display.Smiling mother and daughter playing with a yellow inflatable ring in a pool outside a sunny holiday villa.Close-up of a man with glasses looking shocked and amazed in a kitchen setting from a Hisense commercial.Golden Cocker Spaniel eating Harringtons wet and dry food mix from a green bowl while being petted.Stylish couple holding green smoothies posing in a modern kitchen with sage green cabinets and pink walls.POV shot of a child leading someone toward a red rental car and stone villa while family members unload luggage.Man holding a spoon standing next to a baby eating in a high chair in a modern family kitchen.A curious dog peeking at a variety of Harringtons dry and wet dog food products on a kitchen counter with fresh vegetables.Multi-generational family standing confidently together in a spacious cream-colored traditional kitchen.Three people discussing features in front of a large wall-mounted Hisense ULED Mini-LED TV display.

Production makes sure brilliant brand ideas reach people, wherever they are.

It starts with a strategy built for production efficiency at scale. We capture content once and adapt it across platforms, using smart localisation and format variation. Every piece of creative is optimised for wherever it lands.

One shoot, every platform

We manage every detail, streamline the process, and turn your brand's creative concepts into assets at the speed you need. Scale and team adapt to fit your brief.

What we do

Define & Plan

We lock the brief upfront. No guesswork. We align deliverables, balance the budget, and map every logistical detail - from casting to compliance - before a single frame is shot.

Ideate & Produce

We design ideas to be made. We use the right mix of traditional shoots, creator networks, and AI to capture versatile, high-quality content at speed. We manage the process end-to-end, building assets ready for any platform.

Adapt & Deliver

We stretch your investment. We take core assets and resize, localise, and version them for global and local impact. All rights cleared. All specs met. Delivered ready to launch.

Optimise

We don’t just ship and walk away. We track performance through a production lens, find what works, and feed the data straight back into the next brief. Smarter every time.

IMA Makers

IMA Makers is a global network of trusted freelance talent across content creation, production, and post. Built and powered by IMA, it connects exceptional creators with opportunities to collaborate on standout work for leading brands.

From food to fashion, automotive to travel, we partner with specialists across every craft and category to deliver high-quality content at pace and scale.

Our Work

Jet2TravelGlobal

Jet2 : From one plane to the UK's No1

View case study
WrenRetailGlobal
Man holding a spoon standing next to a baby eating in a high chair in a modern family kitchen.
wren animated gif

The Great Wrenovation

View case study
HarringtonsFMCGUK
Golden Cocker Spaniel eating Harringtons wet and dry food mix from a green bowl while being petted.
Animated gif from the ad

Harringtons - No compromise on quality

View case study
AutotraderAutomotiveUK
Man in a red car with a taped-up sunroof looking shocked while taking food at a rainy drive-thru window.

It’s time for Autotrader

View case study

Related Services

As a fully integrated agency, we seamlessly blend our expertise across Strategy, Creative, Media, Retail Design, and beyond to maximise your brand's impact at every touchpoint. Explore our complete suite of services below to see how our collaborative approach can give audiences a reason to choose your brand in the moments that matter.

Media

Media

From TV to radio to social and beyond, we build lasting connections between brands and people. Making sure the right message finds the right people. We plan media the way you'd build a relationship. Understand what makes someone tick. Balance emotion with reason. Then connect the dots, so people don't just notice a brand, they buy it.

Explore
Close-up of a surprised man holding two newborn babies in a hospital setting for an AutoTrader campaign.

Campaign Creative

We turn human and brand insight into creative campaigns that build brands people believe in. Our expert multidisciplinary team of designers, writers, content creators, and conceptual storytellers is always on hand, ready to bring your ideas to life, from first concept to final delivery.

Explore

Let’s create connections people buy

Got a brief that needs to work everywhere, at any scale? We can help.

Get in touch