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Campaign Creative

POV shot of a child leading someone toward a red rental car and stone villa while family members unload luggage.Man holding a spoon standing next to a baby eating in a high chair in a modern family kitchen.A man practicing basketball moves on a small rectangular mat.Cocker Spaniel looking at bags of Harringtons Adult Turkey and Superfoods Chicken dry dog food on a lawn.Smiling mother and daughter playing with a yellow inflatable ring in a pool outside a sunny holiday villa.Outdoor billboard featuring a couple in a dark modern kitchen with "Dream kitchens for every budget" text.woman playing basketballAction shot of an athlete jumping rope with motivational brand text on a dark background.POV shot of a child leading someone toward a red rental car and stone villa while family members unload luggage.Man holding a spoon standing next to a baby eating in a high chair in a modern family kitchen.A man practicing basketball moves on a small rectangular mat.Cocker Spaniel looking at bags of Harringtons Adult Turkey and Superfoods Chicken dry dog food on a lawn.Smiling mother and daughter playing with a yellow inflatable ring in a pool outside a sunny holiday villa.Outdoor billboard featuring a couple in a dark modern kitchen with "Dream kitchens for every budget" text.woman playing basketballAction shot of an athlete jumping rope with motivational brand text on a dark background.

We turn human and brand insight into creative campaigns that build brands people believe in.

Our expert multidisciplinary team of designers, writers, content creators, and conceptual storytellers is always on hand, ready to bring your ideas to life, from first concept to final delivery.

Delivering brand buyability

We turn human and brand insight into creative campaigns that build brands people believe in.

Our expert multidisciplinary team of designers, writers, content creators, and conceptual storytellers is always on hand, ready to bring your ideas to life, from first concept to final delivery.

Approach

Working closely with our strategy team, we dig past the obvious insight to find the truth that actually moves people. Then we turn it into a distinct, memorable creative concept, built to flex across any touchpoint and to tell original stories with purpose and effectiveness.

We don't stop when the brief stops. We stay proactive, ideating, and sharing thinking with our clients to spot opportunities, add value, and build open, honest, and collaborative partnerships. Through collective insight and shared ownership, we create work that everyone believes in, and campaigns that perform.

Hear from our clients: "IMA have been strong creative partners for Autotrader. From the outset, they invested time to understand our business, with a shared culture of collaboration, it's been a natural and thriving fit for us both. We're aligned on our ambition for the brand, and operate with a high level of trust, both in each other and the creative process that allows us to work honestly and openly with each other to produce work we're all proud of." - Rox Nejad, Autotrader Head of Brand

What we do

Brand & campaign strategy

We always drill down to the core insight. We connect human behaviour, cultural shifts, and commercial reality, then build creative platforms that scale across every touchpoint. It's strategy that gives creative purpose, punch, and commercial value.

Big platform ideas

We create overarching campaign concepts that stretch across channels, audiences, and markets. These aren't one-off executions. They’re enduring creative platforms that give brands a distinct voice, a memorable narrative, and a foundation for long-term emotional connection.

Integrated creative

Craft is where good ideas become unforgettable. Headlines that stop people in their tracks. Scripts, art direction, visual identity systems. Our team crafts every asset with care and deliberate precision, so your brand looks, sounds, and feels consistent wherever it shows up.

Activations & experience

We take campaigns off the screen and into the real world. That's experiential activations, PR stunts, pop-ups, and high-impact OOH. All of it creates physical moments that generate earned media, get people talking, and make a real-world impact.

Our Work

View all
AutotraderAutomotiveUK
Man in a red car with a taped-up sunroof looking shocked while taking food at a rainy drive-thru window.

It’s time for Autotrader

View case study
Jet2TravelGlobal

Jet2 : From one plane to the UK's No1

View case study
HarringtonsFMCGUK
Golden Cocker Spaniel eating Harringtons wet and dry food mix from a green bowl while being petted.
Animated gif from the ad

Harringtons - No compromise on quality

View case study
Autotrader / Channel 4AutomotiveGlobal

Autotrader X Bake Off

View case study
WrenRetailGlobal
Man holding a spoon standing next to a baby eating in a high chair in a modern family kitchen.
wren animated gif

The Great Wrenovation

View case study

Related services

As a fully integrated agency, we seamlessly blend our expertise across Strategy, Creative, Media, Retail Design, and beyond to maximise your brand's impact at every touchpoint. Explore our complete suite of services below to see how our collaborative approach can give audiences a reason to choose your brand in the moments that matter.

Social
Social

Social

True cultural presence can’t be bought through paid ads alone. It’s earned across feeds, press, search, and high-impact partnerships. We pair culture-led creative with multi-channel precision to ensure your brand can own the conversation, wherever it’s happening.

Explore
Harringtons ad showing a muddy dog shaking off water with the slogan "Life comes with compromise. Our food doesn't."
Animated gif from the ad

Production

Maximize your brand's reach with a production strategy built for total efficiency. Through smart localization and format variation, we nudge your assets across platforms to ensure your best ideas work harder everywhere.

Explore

Let’s create connections people buy

Creative that looks great is standard. Creative that drives emotional and commercial action is what makes us different.

We ground high-level craft in deep human insight. That's how we turn brand affinity into measurable commercial growth. Want to get your Buyability score?

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