Media
From TV to radio to social and beyond, we build lasting connections between brands and people. Making sure the right message finds the right people.
We plan media the way you'd build a relationship. Understand what makes someone tick. Balance emotion with reason. Then connect the dots, so people don't just notice a brand, they buy it.
From TV to radio to social and beyond, we build lasting connections between brands and people. Making sure the right message finds the right people.
We plan media the way you'd build a relationship. Understand what makes someone tick. Balance emotion with reason. Then connect the dots, so people don't just notice a brand, they buy it.
Who we’re Working with
We don’t just deliver work. We build partnerships that last. Some for over 35 years. Built on trust, collaboration, and shared hunger for more, these relationships allow us to go deeper, think bigger, and do better work together. Turning ambitious ideas into meaningful results that push their brand to new levels.
Paid Media
Our paid media team covers every channel, from TV and OOH through to PPC and Paid Social.
Capability
Capability
Owned Media
We support clients across every owned channel, creating content that tells their brand story on site, on social, and through CRM.
Capability
Capability
Earned Media
Word of mouth and endorsements still move people more than ads do. We build content designed to get shared, through digital, PR, influencers, social, and paid partnerships, all while connecting brands with the right partners to make that happen.
Capability
Capability
Media Planning
Media changes fast. Good planning doesn't. The best plans balance quantity and quality, reach and attention, and they use context properly instead of ignoring it.
We call our approach the ‘balanced scorecard.’ Unlike a typical agency ‘black box,’ it shows our workings and keeps every channel judged on a level playing field.
Capability
Capability
Media Buying
IMA isn't part of a global media network. That means we choose which media owners and technology suppliers we work with, freely, and we never take part in ‘share deals.’
We put value ahead of cost, and client outcomes ahead of egos. Big agency rate advantages have shrunk in recent years, and most clients are stuck with outdated commercial models because of it. IMA isn't. We've built creative trading approaches that deliver real, measurable savings for our clients.
Capability
Capability
Measurement and Effectiveness
We measure both. Short-term efficiency and longer-term effectiveness, through brand tracking, MMM/econometrics, and in-channel response analysis.
Capability
Capability
Paid Media
Our paid media team covers every channel, from TV and OOH through to PPC and Paid Social.
Capability
Capability
Owned Media
We support clients across every owned channel, creating content that tells their brand story on site, on social, and through CRM.
Capability
Capability
Earned Media
Word of mouth and endorsements still move people more than ads do. We build content designed to get shared, through digital, PR, influencers, social, and paid partnerships, all while connecting brands with the right partners to make that happen.
Capability
Capability
Media Planning
Media changes fast. Good planning doesn't. The best plans balance quantity and quality, reach and attention, and they use context properly instead of ignoring it.
We call our approach the ‘balanced scorecard.’ Unlike a typical agency ‘black box,’ it shows our workings and keeps every channel judged on a level playing field.
Capability
Capability
Media Buying
IMA isn't part of a global media network. That means we choose which media owners and technology suppliers we work with, freely, and we never take part in ‘share deals.’
We put value ahead of cost, and client outcomes ahead of egos. Big agency rate advantages have shrunk in recent years, and most clients are stuck with outdated commercial models because of it. IMA isn't. We've built creative trading approaches that deliver real, measurable savings for our clients.
Capability
Capability
Measurement and Effectiveness
We measure both. Short-term efficiency and longer-term effectiveness, through brand tracking, MMM/econometrics, and in-channel response analysis.
Capability
Capability
Our Work
Related services
As a fully integrated agency, we seamlessly blend our expertise across Strategy, Creative, Media, Retail Design, and beyond to maximise your brand's impact at every touchpoint. Explore our complete suite of services below to see how our collaborative approach can give audiences a reason to choose your brand in the moments that matter.
