Media

Media that moves people. Effective media planning is underpinned by the same rules of engagement as any human relationship. It's about reading the room, balancing the emotional with the rational, knowing when we should whisper and when we can shout. Our connected campaigns are designed to maximise brand buyability, nudging people all the way through from buy-in to buying.

Four women relaxing on a green sofa in a living room for a Mecca Bingo Loose Women sponsorship advert.

Loose Women presenters Ruth Langsford, Coleen Nolan, Janet Street-Porter, and Brenda Edwards smiling together.

Vaillant hare mascot leaning on an aroTHERM plus heat pump, with a wall-mounted indoor unit in the background.

CGI Vaillant hare mascot in a green checked shirt smiling and pointing confidently at himself against a green background.

Heating engineer explaining a wall-mounted Vaillant boiler's digital display to a couple in their modern kitchen.

Connected media planning

A fragmented approach to paid, earned, and owned channels doesn't just drain budgets; it misses a massive opportunity to build lasting brand strength across prospects, customers, and fans. At IMA Media, we never play the short game. Our TV traders sit shoulder-to-shoulder with media strategists, PR experts, and integrated comms planners to deliver truly seamless, unbiased campaigns. We look beyond quick wins to orchestrate connected media that maximizes your potential and builds meaningful, long-term relationships.

What we do

Paid Media

Our in-house paid media team has expertise across all channels from TV and OOH through to PPC and Paid Social.

Owned Media

We have full capability to support clients across their owned media channels from creating content that tells their brand story on site, social media or across CRM.

Earned Media

We know the power of word of mouth or endorsements, so our teams develop content that gets shared through digital, PR, influencers, social and paid partnerships. Our team is experienced at connecting brands with trusted partners to maximise engagement and drive consideration for our clients.

Media Planning

While the media landscape constantly evolves, the most effective plans still rely on successfully blending broad exposure with deep attention and powerful context. To achieve this, we use a transparent 'balanced scorecard' approach — the exact opposite of traditional 'black box' agency models — revealing our workings to ensure a completely level, unbiased playing field both between and within every channel.

Media Buying

Because we are completely independent of global agency networks, we have free rein to partner with the absolute best media owners and technology suppliers for your specific needs. This unconstrained freedom drives our 'vanity-free' trading approach, prioritizing true value and measurable client outcomes over agency egos, restrictive share deals, or outdated legacy models. Unhampered by these traditional constraints, we leverage creative trading strategies to consistently deliver significant savings and the best possible results for your brand.

Measurement and Effectiveness

Our balanced measurement framework ensures that we not only measure short term efficiency but also longer term effectiveness metrics by deploying brand tracking, MMM/Econometrics and in-channel response analysis.

Our Work

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Mecca BingoGamingUK

Mecca Bingo x Loose Women

View case study

VallantHome ImprovementUK

CGI hare mascot in a green checked shirt standing next to a Vaillant aroTHERM plus heat pump against a green background.

Large green Vaillant exhibition stand surrounded by a crowd at a trade show, featuring Next Level Teamwork branding.

Growing the Vallant brand in the UK

View case study

From our experts

Thoughts

Turning data into deals: Smarter marketing for sales-driven industries by Ben C

20/01/2026

7 min

Turning data into deals: Smarter marketing for sales-driven industries by Ben C

Read post

Thoughts

03/06/2026

4 min

Could ChatGPT be an advertising utopia?

Read post

Related services

As a fully integrated agency, we seamlessly blend our expertise across Strategy, Creative, Media, Retail Design, and beyond to maximise your brand's impact at every touchpoint. Explore our complete suite of services below to see how our collaborative approach can give audiences a reason to choose your brand in the moments that matter.

Screen of a chrome Adidas arcade cabinet showing "SL 72 Run LDN" pixel art game amidst floral decorations.

Digital Brand Experience

True growth demands more than just visibility; it requires environments people genuinely buy into. We create seamless digital and in-store connections that bridge the gap between brand ambition and consumer action.

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Harringtons ad showing a muddy dog shaking off water with the slogan "Life comes with compromise. Our food doesn't."

Content Studio

Maximize your brand's reach with a production strategy built for total efficiency. Through smart localization and format variation, we nudge your assets across platforms to ensure your best ideas work harder everywhere.

Explore

Let’s plan media that actually moves people

Stop settling for fragmented campaigns and outdated trading models. Let's build a unified, unbiased media plan that moves people emotionally, converts to sales, and turns prospects into loyal fans.

Get in touch