Media

Media planning must observe the same rules of engagement as any human relationship. By understanding what makes people tick, we balance the emotional with the rational—knowing exactly when to whisper and when to shout. We apply strategic nudges that move audiences from initial buy-in to buying, creating emotional connections that convert to sales.

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Connected media planning

A fragmented approach to paid, earned, and owned channels doesn't just drain budgets; it misses a massive opportunity to build lasting brand strength across prospects, customers, and fans. At IMA Media, we never play the short game. Our TV traders sit shoulder-to-shoulder with media strategists, PR experts, and integrated comms planners to deliver truly seamless, unbiased campaigns. We look beyond quick wins to orchestrate connected media that maximizes your potential and builds meaningful, long-term relationships.

What we do

Paid Media

Our in-house paid media team has expertise across all channels from TV and OOH through to PPC and Paid Social.

Owned Media

We have full capability to support clients across their owned media channels from creating content that tells their brand story on site, social media or across CRM.

Earned Media

We know the power of word of mouth or endorsements, so our teams develop content that gets shared through digital, PR, influencers, social and paid partnerships. Our team is experienced at connecting brands with trusted partners to maximise engagement and drive consideration for our clients.

Media Planning

While the media landscape constantly evolves, the most effective plans still rely on successfully blending broad exposure with deep attention and powerful context. To achieve this, we use a transparent 'balanced scorecard' approach — the exact opposite of traditional 'black box' agency models — revealing our workings to ensure a completely level, unbiased playing field both between and within every channel.

Media Buying

Because we are completely independent of global agency networks, we have free rein to partner with the absolute best media owners and technology suppliers for your specific needs. This unconstrained freedom drives our 'vanity-free' trading approach, prioritizing true value and measurable client outcomes over agency egos, restrictive share deals, or outdated legacy models. Unhampered by these traditional constraints, we leverage creative trading strategies to consistently deliver significant savings and the best possible results for your brand.

Measurement and Effectiveness

Our balanced measurement framework ensures that we not only measure short term efficiency but also longer term effectiveness metrics by deploying brand tracking, MMM/Econometrics and in-channel response analysis.

Our Work

WrenRetailGlobal

Man holding a spoon standing next to a baby eating in a high chair in a modern family kitchen.

The Great Wrenovation

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From our experts

Thoughts

03/06/2026

4 min

Could ChatGPT be an advertising utopia?

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Related services

As a fully integrated agency, we seamlessly blend our expertise across Strategy, Creative, Media, Retail Design, and beyond to maximise your brand's impact at every touchpoint. Explore our complete suite of services below to see how our collaborative approach can give audiences a reason to choose your brand in the moments that matter.

Digital Brand Experience

True growth demands more than just visibility; it requires environments people genuinely buy into. We create seamless digital and in-store connections that bridge the gap between brand ambition and consumer action.

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Content Studio

Maximize your brand's reach with a production strategy built for total efficiency. Through smart localization and format variation, we nudge your assets across platforms to ensure your best ideas work harder everywhere.

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Lets plan media that actually moves people

Stop settling for fragmented campaigns and outdated trading models. Let's build a unified, unbiased media plan that moves people emotionally, converts to sales, and turns prospects into loyal fans.

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