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Interior of an Oasis clothing store featuring mannequins and a futuristic globe display.Man with glasses working on a laptop in a bright, modern studio or office environment.Outdoor advertising banner for Rhone featuring athletes and NBA branding.Colorful boxes of Ringtons biscuits and cookies arranged on a blue surface.

We Create Connections People Buy

IMA is a global agency with a simple purpose: to create connections people buy into, emotionally and literally. Through everything from advertising and media to packaging and retail activations, we deliver work that earns attention, builds relationships, and gives people a reason to choose your brand in the moments that matter.

Our Work

adidasRetailUK

adidas x Oasis

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AutotraderAutomotiveUK
Man in a red car with a taped-up sunroof looking shocked while taking food at a rainy drive-thru window.

It's time for Autotrader: Moments

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Skyy VodkaFMCGRSA
Person posing in a dark blue button-up shirt and sunglasses against a matching solid blue background.
adidasRetailUK
"Retro" section of the Aston Villa store with wooden cabinets displaying vintage jerseys and a comfortable seating area.

Aston Villa, More than a store

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HarringtonsFMCGUK
Golden Cocker Spaniel eating Harringtons wet and dry food mix from a green bowl while being petted.
Animated gif from the ad

Harringtons - No compromise on quality

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adidasRetailUK
Blue Adidas SL 72 sneaker displayed on a shelf featuring colorful plastic chain links and bead customization.

SL72 adidas

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This Is IMA

As The Smollan Agency, we combine creativity with the retail reach of a global group operating in 50+ markets. That means the ideas we make don't just land in culture, they land in stores, in feeds, and at the moments people decide to buy.

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