We create connections people buy

IMA is a global agency that exists to grow brand buy-ability. A unique blend of global experts, combining retail and brand to create connections that convert. With a laser focus on why the consumer should buy into the brand via cultural understanding as well as how and where they can buy, through our world leading retail footprint and experience. Empowering businesses to grow brand salience and sales seamlessly. Creating connections that people buy-into emotionally and literally.
As THE Smollan agency, we are part of the world’s largest retail experience company. Helping brands in every category win at the point-of-purchase across six continents.
Female DJ wearing an Adidas jacket performing at a DJ booth with mixing equipment, posing confidently with her hand near her face in a stylish indoor setting.
A man in a peach-colored sweater vest and white shirt poses in front of a clothes rack with stylish garments.
A streetwear activation scene inside a modified glass truck where a man sits above a crowd, surrounded by Reebok merchandise.
A DJ performs at an Adidas SL72 launch event with equipment and branding visible.
A man in a peach-colored sweater vest and white shirt poses in front of a clothes rack with stylish garments.
A streetwear activation scene inside a modified glass truck where a man sits above a crowd, surrounded by Reebok merchandise.

our clients

Working in partnership with our clients for over 30 years we have created thousands of campaigns and experiences across the globe.
adidas logo
Jet2.com logo