ALWAYS THE COLOURFUL CHOICE

MAKING SKYY VODKA THE PREMIUM SPIRIT OF SOUTH AFRICA’S MOST FASHIONABLE PARTIES

Every summer since 2019, we’ve helped Campari-owned SKYY Vodka throw the ultimate Sunday fun day events in Johannesburg, Durban and Cape Town.

SKYY Vodka was the key sponsorship partner for the Pantone Sundays parties – vibrant celebrations of fashion, music and art for a dressed up crowd who like to get down.

A group of people dressed in various shades of blue pose and interact in front of a branded “Pantone Sundays” event display.

An interior space with exposed brick walls and large arched windows is set up for a “Pantone Sundays” event, featuring blue furniture and a branded DJ booth.

A vibrant lounge area with purple furniture and clear signage for “Pantone Sundays” sits in front of large windows overlooking a cityscape.

SERVED WITH A SPLASH OF BOLD CREATIVITY

We work as SKYY Vodka’s lead creative, design and experience partner. Creating everything from social strategies and content to trade marketing and experiential spaces for the Pantone parties.

WHEN SPIRITS GET SHOUTY, WE WHISPER

Many new white spirit brands have entered the market in the last six years. Backed with big budgets and bringing loud, brash attitudes. To cut through, we positioned SKYY Vodka as the opposite. The epitome of less is more and the perfect blend of style, taste and aspiration.

Three people dressed in bright green outfits pose in front of a “Pantone Sundays” green screen backdrop.

We worked alongside the event curators to present an elevated Pantone Sundays experience. Where trendy, connected consumers enjoyed a range of interactive activities, such as local fashion vendors, immersive photo booths, and custom cocktail stations.

A SOUNDTRACK AS VIBRANT AS THE PEOPLE

Local DJs and artists provided an electric and dynamic atmosphere, tapping into different genres & cultures.

A DJ performs in front of a red and white “Pantone Sundays with Skyy” display while a crowd gathers.

A crowd of attendees dressed in red mingle around a “Pantone Sundays” event space with red-themed decor and signage.

A lively concert scene with a crowd and DJ in front of a “Fresh Feels” event backdrop featuring Skyy Vodka branding and ocean imagery.

A display of Skyy Vodka bottles and a purple-themed cocktail glass set against a vibrant purple background.

More recently, we created the SKYY Vodka FRESH FEELS experiential event platform. Designed to cement SKYY as the vodka of summer. This platform taps into South Africa’s diversity. Mixing different genres, people and styles together, to create the freshest of feels in Cape Town.

50+ EVENTS

all sold out

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10s OF 1000s

of SKYY Vodka Core & Infusions bottles sold

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7 YEAR RELATIONSHIP

relaunched the new SKYY Vodka &
multiple new variants into the country

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