SKYY Vodka
Making skyy vodka the premium spirit of south africa’s most fashionable parties
Every summer since 2019, we’ve helped Campari-owned SKYY Vodka throw the ultimate Sunday fun day events in Johannesburg, Durban and Cape Town.
SKYY Vodka was the key sponsorship partner for the Pantone Sundays parties – vibrant celebrations of fashion, music and art for a dressed up crowd who like to get down.
Served with a splash of bold creativity
We work as SKYY Vodka’s lead creative, design and experience partner. Creating everything from social strategies and content to trade marketing and experiential spaces for the Pantone parties.
When spirits get shouty, we whisper
Many new white spirit brands have entered the market in the last six years. Backed with big budgets and bringing loud, brash attitudes. To cut through, we positioned SKYY Vodka as the opposite. The epitome of less is more and the perfect blend of style, taste and aspiration.
We worked alongside the event curators to present an elevated Pantone Sundays experience. Where trendy, connected consumers enjoyed a range of interactive activities, such as local fashion vendors, immersive photo booths, and custom cocktail stations.
A soundtrack as vibrant as the people
Local DJs and artists provided an electric and dynamic atmosphere, tapping into different genres & cultures.
More recently, we created the SKYY Vodka FRESH FEELS experiential event platform. Designed to cement SKYY as the vodka of summer. This platform taps into South Africa’s diversity. Mixing different genres, people and styles together, to create the freshest of feels in Cape Town.
Impact
- 50+ EVENTS All sold out
- 10s OF 1000s Of SKYY Vodka Core & Infusions bottles sold
- 7 YEAR RELATIONSHIP Relaunched the new SKYY Vodka & multiple new variants into the country
