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Our Commitment to Transparency in AI-Enhanced Creativity

At IMA, we’re proudly using the latest tools to help deliver thoughtful, effective creative work. That includes incorporating Artificial Intelligence into parts of our process. You’re here because something in the content you saw: whether an image, video, voiceover, written copy or something else, was supported by an AI tool at some stage. That might mean AI helped generate ideas, build on a concept, or refine an execution.We use these tools carefully and deliberately. Always in service of the brief, and always under the direction of our team. We believe AI, when used well, can enhance the quality, craft, and ambition of our work, giving our teams more room to push creative boundaries.

How We Use AI

We use AI to support our creativity, not replace it. That includes:
  • We use AI to support our creativity, not replace it. That includes:
  • Adapting and developing assets based on brand guidelines, campaign needs, or localisation requirements.
  • Enhancing creative workflows in areas like image creation, video editing, translation, voice generation, and more.
AI is always only one part of our process. It never acts alone. Every decision about what’s included, and how it’s used, is made by our people who understand the brief, the brand, and the standards we hold ourselves to. Our teams combine craft, strategic thinking, and platform knowledge to ensure anything AI-supported is thoughtful, considered, and effective.

Why We’re Telling You

It’s fundamentally important to be open about how we work. This page exists to make that clear. If we’ve used AI in a project, we’ll say so. We believe transparency is part of building trust with our clients and partners. It’s also a way of showing that we’re actively engaging with the tools that are changing our industry; not blindly, but with care.Being transparent about AI use means acknowledging the reality of modern creative production. But it also means holding ourselves to high standards in how these tools are applied.We’re guided by a few principles:
  • Use AI where it adds value, not where it cuts corners.
  • Keep our clients and our teams at the centre of the process.
  • Be open about when and where AI tools are used.

Want to Know More?

If you’d like to know more about how AI was used in a particular piece of content, we’re happy to explain. Please feel free to ask any member of the IMA team who worked on your project. They can talk you through what tools were used, what they helped us do, and why we felt it was the right approach.Our approach is simple: we use technology to enhance what we do, not shortcut it. AI is offering us new ways to create, adapt, and deliver high-quality content. But at IMA, it’s always our people who lead the work, shape the ideas, and make the final call.

Thanks for taking the time to read this and please reach out to us if you have any questions.