Adidas x Oasis MCR

Context

When Oasis reunited for their long-awaited 2025 world tour, Adidas launched a special collaboration celebrating one of Britain's most iconic bands. To support the release, adidas wanted its Manchester flagship store transformed into an immersive retail experience that captured the energy, attitude and unmistakable aesthetic of 90s Britpop.

As the band's hometown, Manchester was the perfect location for a bold retail takeover, creating a destination for fans while showcasing the exclusive collaboration and generating excitement around the tour.

Creative

Our 3D team worked closely with the retail design team to visualise the complete transformation. We created detailed CGI of the entire store, integrating large-scale Oasis imagery, bespoke merchandise displays, campaign graphics and references to the band's Manchester roots and Britpop heritage. These visualisations allowed the design to be refined, approved and accurately communicated to stakeholders, ensuring the finished installation delivered the impact and atmosphere expected from such a high-profile collaboration.

The illuminated globe as a centre piece allowed us to showcase iconic imagery in 360 degrees while representing the global reach of Oasis and Adidas, truly highlighting the scale of this collaboration.