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Large metallic silver Liverbird statue on a stone Liverpool F.C. plinth in the center of the club store.

Liverpool FC Anfield

Client: Liverpool FC AnfieldCategory: 3DLocation: UK

Context

Founded in Anfield in 1892, Liverpool FC has grown into one of England's most successful and recognisable football clubs, with a passionate global fanbase. Its rich history is built on resilience, ambition, and an unbreakable connection with supporters around the world.

Over the years, Liverpool FC and Adidas have shared a legacy of iconic partnerships. Our brief was to bring these two legendary names together once again by designing a new flagship club store that celebrates the next chapter of their relationship.

The aim was to create a retail experience that reflects the club's identity while showcasing Adidas' deep understanding of football culture. Every element of the design was crafted to reinforce the message that no other brand captures what football means to Liverpool quite like Adidas.

Creative

From the very beginning, the 3D team played a central role in bringing this project to life. Working in close partnership with the creative team, we developed the iconic structure from the ground up, carefully planning the customer journey to create a seamless and engaging retail experience.

The design was deeply inspired by Liverpool FC's identity, ensuring every detail reflected the club's heritage. Materials and colour palettes were chosen to reference Anfield and the club's famous red, while Liverpool's most recognisable symbol became the store's defining feature. A striking three-dimensional silver Liver Bird statue, positioned on a pedestal at the entrance, creates an immediate "wow" moment that draws visitors into the space.

As a collaboration between a football club and a global sportswear brand, apparel was at the heart of the design. More than 30 historic Liverpool shirts were meticulously recreated in 3D and displayed in a dedicated museum-style installation, celebrating the club's rich history and legendary players.

Large glass façades on three sides of the store flood the interior with natural light, enhancing the carefully considered layout and lighting design. The result is a bright, immersive retail environment that has been widely praised for its creativity, attention to detail, and celebration of Liverpool FC's heritage.

Large metallic silver Liverbird statue on a stone Liverpool F.C. plinth in the center of the club store.Modern glass staircase and digital store directory inside a Liverpool FC retail store with red shirts on display.Wide interior view of the Liverpool FC club store featuring a large floor crest, silver Liverbird statue, and two floors.Framed signed Liverpool FC jerseys of Szoboszlai and Darwin, alongside a retro Barnes shirt, displayed on a store wall.Exterior entrance of the Liverpool FC Club Store with glass doors, illuminated signage, and a neon red border.

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