Strategy

We exist to understand why people buy and turn those insights into tangible growth. Because purchasing is shaped by complex forces beyond what a brand simply says, ambition often gets stuck in the reality of consumer behavior. We uncover exactly what is standing in the way and unlock it.

Driving Buying Decisions

We focus entirely on what actually shapes consumer behavior—looking closely at exactly what drives a purchase, and what stops it. By making sense of these complex dynamics, we turn raw insights into tangible growth, identifying exactly what needs to change to make your brand easier to choose. We ensure those strategic truths shape everything IMA creates, proactively proving that our approach will work and measuring the final impact to prove that it did.

What we do

Brand Strategy

We define what a brand needs to become in order to be chosen. We focus on the gap between ambition and reality — and what needs to change to close it.

Campaign Strategy

We shape ideas around what actually drives choice. Not attention for its own sake — but the moments, tensions, and triggers that influence what gets bought.

Brand Planning

We bring insight, culture, and commercial reality together to understand what shapes buying decisions — and where brands are getting stuck.

Measurement & Effectiveness

We define effectiveness as real-world impact on choice and growth. We prove it will work. And we prove that it did.

Our Work

View all

AutotraderAutomotiveUK

Man in a red car with a taped-up sunroof looking shocked while taking food at a rainy drive-thru window.

Autotrader

View case study

WrenRetailGlobal

Man holding a spoon standing next to a baby eating in a high chair in a modern family kitchen.

The Great Wrenovation

View case study

Related services

As a fully integrated agency, we seamlessly blend our expertise across Strategy, Creative, Media, Retail Design, and beyond to maximise your brand's impact at every touchpoint. Explore our complete suite of services below to see how our collaborative approach can give audiences a reason to choose your brand in the moments that matter.

Screen of a chrome Adidas arcade cabinet showing "SL 72 Run LDN" pixel art game amidst floral decorations.

Digital Brand Experience

True growth demands more than just visibility; it requires environments people genuinely buy into. We create seamless digital and in-store connections that bridge the gap between brand ambition and consumer action.

Explore

Harringtons ad showing a muddy dog shaking off water with the slogan "Life comes with compromise. Our food doesn't."

Content Studio

Maximize your brand's reach with a production strategy built for total efficiency. Through smart localization and format variation, we nudge your assets across platforms to ensure your best ideas work harder everywhere.

Explore

Lets unlock the barriers to brand growth

If people aren’t choosing your brand, complex consumer behaviours are standing in the way. Let’s find exactly what is blocking your ambition, unlock it, and lay the strategic groundwork for true commercial growth.

Get in touch