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Packaging Design - Chilli

We’re a specialist FMCG branding and design agency. Based in the North, we work with both local and global brands. We are proud to be trusted by some of the world’s biggest names whilst remaining agile and flexible enough to partner with ambitious start-ups.

A diverse and passionate bunch of strategists, designers and dynamic account managers, whatever the category or size of the brief, we jump right in.

compelling and effective branding and design work in the FMCG space

From start ups to established global names, we help to create, evolve and redefine both food brands and non-food brands and their packaging by using supremely talented people who work hard, think bravely, don’t waffle and (we’re confident) you’ll want to work with.

What we do

Strategy, Positioning & Planning

Uncovering the human truths and market gaps that set your brand up to win.

  • Market intelligence
  • 4Cs insight
  • Full brand audit
  • Design review
  • Brand planning
  • Workshops
  • Brand strategy
  • Brand positioning
  • Brand architecture
  • Innovation development

Creative

Combining clear understanding of the challenge with talent, intuition and a relentless pursuit of new ideas.

  • Brand identity
  • Logo design
  • Packaging design
  • Brand name generation
  • Brand evolution
  • Brand world
  • Tone of voice
  • Brand story
  • Copywriting
  • Brand guidelines

Production

Ensuring all the hard work from the initial strategic phase, creative stage through to approved design gets delivered accurately, on budget and on time through a fool proof quality control process that works.

  • End to end project management
  • Point of sale
  • In-store activation
  • Case studies
  • Print management
  • Retouching
  • Print ready artwork
  • Print liaison
  • Colour correct proofs
  • Proof reading

Our Work

View all
AutotraderAutomotiveUK
Man in a red car with a taped-up sunroof looking shocked while taking food at a rainy drive-thru window.
Auto trader gif

Autotrader

View case study
WrenRetailGlobal
Man holding a spoon standing next to a baby eating in a high chair in a modern family kitchen.
wren animated gif

The Great Wrenovation

View case study

Global Scale. Local Execution.

We are proud to be part of IMA, a full-service, global marketing agency. Chilli is based at IMA headquarters in Leeds, with hubs in London, New York, Cape Town, Amsterdam, and Dubai. When your brief requires a wider lens, we collaborate seamlessly across other IMA teams to plug in expertise across:

Websites & Digital Experiences
Social Media & Integrated Campaigns
PR & Experiential Events
Media Planning & Buying
Connected Retail Strategy

We give you the dedicated focus and vibrant energy of a specialist design agency, backed by the global execution of IMA.

Related services

As a fully integrated agency, we seamlessly blend our expertise across Strategy, Creative, Media, Retail Design, and beyond to maximise your brand's impact at every touchpoint. Explore our complete suite of services below to see how our collaborative approach can give audiences a reason to choose your brand in the moments that matter.

Brand Experience

Brand Experience

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Campaign Creative

Campaign Creative

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Let’s talk

Whether you’ve a massive project in the pipeline or smaller ideas that you need to float, we’re all ears. Drop us a line, give us a ring or even better, pop in for a cuppa.

Get in touch