Brand Experience
Some brand moments happen on a screen. The best ones happen somewhere you can walk into, stand inside of, and take something away from. We work across three connected capabilities: experiential activations, events, and sampling & demos with brand ambassadors. Each turns a brand idea into something physical, felt, and shared, whether that's a flagship transformed into a world of its own, a launch party people are still talking about, or a product put directly into someone's hands.
Done well, these moments do more than build awareness. They start real conversations, encourage product trial, and create memorable interactions that strengthen the relationship between people and your brand.
Turn attention into action
Our Brand Experience offer spans experiential activations, events, and sampling & demos with brand ambassadors, turning brand moments into physical, memorable experiences. Working on both a retained and project basis, we're the extension of your in-house team, whether you need one capability, a mix, or IMA's wider integrated services. We manage the full process end to end, strategy, concept, production, staffing, logistics, execution and reporting, so nothing falls through the gaps between a good idea and a well-run activation on the day. Craft-led and concept-first, our work is built to be walked into, not just looked at.
Experiential Activations
We turn retail and public space into immersive, story-led environments, not straightforward store updates. That means taking a brand or cultural moment and physically building a world around it, from spatial design and material choice through to the sensory detail that makes a space feel transformed rather than dressed. It also covers guerrilla marketing: surprising, unconventional activations in public spaces built to generate visibility, conversation and social content without relying on traditional advertising formats.
Our work has turned an adidas flagship into a museum-style tribute to Oasis, complete with a glowing globe installation, and brought an F1 car through London to be broken down and driven inside the store itself. Whatever the brief, the goal is the same: a space that becomes a genuine cultural touchpoint, not a backdrop.
Events
We create live, attendance-driven moments with a clear start and end, from community gatherings and launch parties to festival activations. This is where energy and turnout matter as much as concept: a converted ice cream van and drone show at Parklife, a community run through Manchester with a surprise DJ set, a wedding-themed launch reception inside a church.
We build the creative hook that makes an event feel distinct, then deliver the live execution and measurable turnout, reach and reaction that prove it worked.
Sampling & Demos, Brand Ambassadors
We put products directly into people's hands and the right voices behind the brand. This covers free trials, giveaways and personalisation stations, from customisation for the first 100 customers at a store opening to a barbershop offering free trims with purchase that converted so well it became permanent.
For food and beverage brands, that includes tasting campaigns, pairing product trial with brand storytelling and trained brand ambassadors to build consideration, preference and sales. It also covers the talent who front the work, from athletes to creators to cultural figures, pairing tangible consumer incentives with the credibility an ambassador brings.
Where it counts, we back it up with hard numbers: units handed out, seeding volumes, conversion rates.
Our Work
Related services
As a fully integrated agency, we seamlessly blend our expertise across Strategy, Creative, Media, Retail Design, and beyond to maximise your brand's impact at every touchpoint. Explore our complete suite of services below to see how our collaborative approach can give audiences a reason to choose your brand in the moments that matter.
