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Events & Experiential

Brands come alive in physical spaces.

We craft memorable brand moments across experiential activations, events, and brand ambassador programs. By turning ideas into tangible experiences, we drive awareness, spark conversation, inspire trial, and forge real connections between consumers and your brand.

What we do

Whether you need a single specialist capability, a multi-touchpoint activation, or integration with IMA’s wider agency services, we act as a seamless extension of your in-house team. Operating on both a retained and project basis, we manage the entire lifecycle, from strategy and creative concepting to production, staffing, logistics, and post-campaign reporting. We handle every detail so nothing gets lost between a bold idea and seamless delivery on the day.

Capabilities

Experiential Activations

We transform retail footprints and public spaces into immersive, story-led environments. Combining spatial design, sensory details, and elevated materials, we build tangible worlds that immerse consumers in your brand story. Through guerrilla stunts and unconventional pop-ups, we create unexpected moments in high-traffic spaces designed to drive earned media, spark social sharing, and break through the noise.

From transforming an adidas flagship into a museum-style tribute to Oasis to driving an F1 car through central London, every activation is built with a single goal: creating a lasting cultural touchpoint.

Events

We design and produce live, structured gatherings built around high-value audiences and milestone moments. From press previews to industry summits, VIP galas, and brand celebrations, we combine seamless production with high-touch guest experiences.

We build the creative atmosphere, handle every detail of run-of-show logistics, and oversee live execution, ensuring seamless delivery on the day and maximum impact for your brand.

Brand Ambassador Moments

We put your product directly into consumers' hands, backed by the right voices to build instant trust. We recruit, train, and manage specialised talent tailored to your brand’s DNA. We handle the full lifecycle, from onboarding and live on-site oversight to KPI tracking, ensuring every ambassador operates as an educated, passionate extension of your team.

By pairing high-touch field marketing (sampling, tastings, live customisation), with authentic credibility, whether using creators, athletes, or local cultural figures, we turn face-to-face interactions into long-term brand equity.

Our Work

AutotraderAutomotiveUK
Man in a red car with a taped-up sunroof looking shocked while taking food at a rainy drive-thru window.

It’s time for Autotrader

View case study
WrenRetailGlobal
Man holding a spoon standing next to a baby eating in a high chair in a modern family kitchen.
wren animated gif

The Great Wrenovation

View case study

Related services

As a fully integrated agency, we seamlessly blend our expertise across Strategy, Creative, Media, Retail Design, and beyond to maximise your brand's impact at every touchpoint. Explore our complete suite of services below to see how our collaborative approach can give audiences a reason to choose your brand in the moments that matter.

Let's create connections people buy

Want your brand to be something people can walk into, not just scroll past? Let's talk.