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Man holding a spoon standing next to a baby eating in a high chair in a modern family kitchen.

The Great Wrenovation

Client: WrenCategory: RetailLocation: Global

Context

With mortgage rates at historic highs and cost‑of‑living pressures biting, more people were renovating rather than moving home. Although awareness of Wren was high, differentiation was low; Wren needed a new campaign to drive footfall.

Outdoor billboard featuring a couple in a dark modern kitchen with "Dream kitchens for every budget" text.

Connection

Because Wren cuts out the middleman, savings are passed on to the customer, making luxury affordable for all. IMA kick‑started “The Great Wrenovation,” a bold campaign celebrating everyone achieving their dream kitchen. The campaign spanned ATL, digital, CRM and in‑store activations, with every channel driving footfall.

Multi-generational family standing confidently together in a spacious cream-colored traditional kitchen.

Impact

  • 10% + in showroom footfall.
  • 20% + in home design appointments
  • #1 Association with “affordable luxury”.

IMA were instrumental in balancing short‑term footfall goals with long‑term brand building.

Jordan Laville, Retail Director at Wren

Illuminated building billboard displaying colorful cabinet doors and "Affordable kitchen luxury" text.Stylish couple holding green smoothies posing in a modern kitchen with sage green cabinets and pink walls.

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