News
Discover the latest IMA news and stories, industry news & views from our expert team
03/06/2026
2 min
IMA’s ‘Kwit for Good’ Uses Child’s Perspective to Deliver Hard-Hitting Anti-Smoking Message
Global full service agency IMA has launched ‘Kwit for Good’, a pro-bono campaign marking the launch of Kwit, the global quit smoking app, in the UK.
03/06/2026
4 min
Could ChatGPT be an advertising utopia?
Despite Sam Altman, CEO of OpenAI believing ads would be a last resort to his business model, ChatGPT ads were inevitable. Especially when the platform needs to fund infrastructure deals. I believe OpenAI currently needs a measly $1.4 trillion. How Altman was planning to cover these costs without ads is a mystery, I’d love to see his business plan without ads in the mix.
20/05/2026
8 min
Why websites still matter at the top of the funnel
I've been noticing a lot of noise about the so-called "end of the website." Every other article seems to be talking about zero-click search, AI answers replacing results, or products being pulled straight into chat interfaces and social feeds. It's true, the web is changing fast, and the way people find and interact with brands is changing with it.
12/05/2026
3 min
IMA Promotes Emily Crabtree to Global Marketing Director
Global full-service agency IMA, part of the Smollan Group, today announced the promotion of Emily Crabtree from Director of Growth to Global Marketing Director, a new position for the agency.