Skip to content

Campaign Creative

We exist to create connections people buy into emotionally.

For us, this is about concept and craft working together to unlock and bring to life beautifully nuanced human and brand insights, to build powerful emotive connections with the audience.

As a multidisciplinary team of designers, writers, content creators and conceptual storytellers, we strive to build brands people talk about, down the pub, at the office or the playground. Building brands people can buy-into emotionally and literally.

Ideas to boost brand buyability

Our unique global footprint and experience as the Smollan agency, allows us to understand and craft campaigns that drive brand buy-in and belief (mental availability) right through to the moment of purchase and literal buying of the product or service.

Born outside London, but with the breadth of thinking and relentless curiosity, we unlock brand potential by bringing sharp insight into the spotlight and wrapping it in a distinct creative narrative people can believe in.

Ensuring the creative red-thread provides consistency and memorability from awareness to conversion has led to us being trusted by ambitious brands like adidas, Jet2 and HARIBO to launch, scale and sell – globally.

Approach

The unspoken truth.
Working closely with our strategy team, we scour the data and research to find ‘the golden nugget’. We’re not interested in top-line insight, but the truth about the brand, consumer or category that isn’t talked about, but when you hear it, you know it makes sense.

Originality with purpose.
The role of creative is to craft this ‘unspoken truth’ into a distinct and memorable concept that has flexibility and breadth when applied to any touch point, for recall and consistency. In short, we tell original stories but ensure they land with purpose and effectiveness.

A culture of curiosity
Being a creative isn’t a job, it’s a privilege. We don’t stop when the brief stops or limit our thinking to the allocated time but are always on. From our ‘Who’s Hungry?’ wall to daily inspo shares, we proactively ideate and share thinking with our clients to add value and spot opportunities.

Collaboration isn’t a fad

“IMA have been strong creative partners for Autotrader. From the outset, they invested time to understand our business, with a shared culture of collaboration, it’s been a natural and thriving fit for us both. We’re aligned on our ambition for the brand, and operate with a high level of trust, both in each other and the creative process that allows us to work honestly and openly with each other to produce work we’re all proud of.”
- Rox Nejad - Autotrader Head of Brand


Great work takes trust. You won't find creative egos at IMA. Instead, we build open, honest, and collaborative partnerships with your internal teams and key stakeholders. Through collective insight and building shared ownership, we create work that everyone believes in, and campaigns that perform.

What we do

Strategic creative

Before we write a line or draw a frame, we drill down to the core insight. We connect human behaviour, cultural shifts, and commercial reality to establish creative platforms built to scale across every touchpoint. It's strategy that gives creative purpose, punch and commercial value.

Brand campaigns

We create overarching campaign concepts that stretch across channels, audiences and markets. These aren't one-off executions. They’re enduring creative platforms that give brands a distinct voice, a memorable narrative and a foundation for long-term emotional connection.

Design and copy

Craft is where good ideas become unforgettable. From headlines that stop people in their tracks to scripts, art direction, and visual identity systems, our team crafts every asset with care and deliberate precision. So your brand looks, sounds and feels consistent, wherever it shows up.

Activations & experience

We take campaigns off the screen and into the real world. Whether it’s experiential activations, PR stunts, pop-ups, or high-impact OOH, we create physical moments that generate earned media, get people talking and create real-world impact.

Our Work

Related services

As a fully integrated agency, we seamlessly blend our expertise across Strategy, Creative, Media, Retail Design, and beyond to maximise your brand's impact at every touchpoint. Explore our complete suite of services below to see how our collaborative approach can give audiences a reason to choose your brand in the moments that matter.

Let’s create connections people buy

Built for Buyability. Creative that looks great is standard. Creative that drives emotional and commercial action is what makes us different.