General enquiries

  • +44 (0)113 275 3912
  • [email protected]

Become a client

Making breakfast even KINDer

Getting the country off to a great start with a feel-good product launch.

Services

Creative

Client

KIND UK


Real truth

01

/ 02

Breakfast has long been considered the most important meal of the day.

But shifting lifestyles and attitudes have taken a big bite out of that position. Today more and more of us quickly eat breakfast on-the-go or at work. KIND Breakfast reflects these changes. Nutrient-rich bars packed with super grains, they really deliver the morning goods.

Side by side media 2 1088x1400px.jpg
Side by side media 1088x1400px.jpg

Real connection

02

/ 02

More than just serving breakfast without the bowl.

We wanted to get the country off to a ‘good start’. Using social, sampling and OOH to create a ripple effect of positive energy that encourages people to enjoy a nutritious start to their day. Eaten at home, on-the-go or at work, KIND Breakfast makes it a good morning. Setting people up with the power to enjoy a full day of kindness. Making the waking world a little kinder.


An Advantage Smollan Company


© IMA 2024
LDS • MCN • LDN • GIB • NYC • CPT • SYD
  • Modern Slavery Act
  • Privacy and Cookie Notice
  • Gender Pay Gap Response