But faced with stiff competition from takeaway delivery apps, they needed to remind people what they’re all about. All-American heritage and the gooey, messy goodness of their pizzas.

They go to town on it. Layering properly delicious toppings over gloriously melted cheese. So that’s what we put centre stage. No people. No props. Just close ups of the good stuff. Every single mouth-watering mouthful. With TV, VOD and cinema activity accompanied by Frank Sinatra’s classic ‘My Kind of Town’.