Bringing the Moda Way to life for Manchester
Create a holistically integrated place brand for Moda’s first development, Angel Gardens, and activate the brand across all consumer and investor touchpoints.
Services
3D
Client
Moda Living
Real truth
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Photorealistic 3D renders of the apartments and facilities, as well as a VR experience.
Defining and refining the Angel Gardens place brand, we not only reflected the integrity of the Moda masterbrand, but also brought in cultural nods to Manchester’s rich history and site particulars. With a full brand definition from look to voice, we gave Angel Gardens a unique and evocative identity.
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Real connection
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Creating an immersive experience for consumers – raising the bar of development advertising.
We then executed it along every touchpoint in the launch strategy, both physical and digital. Brochures were created alongside a social and media strategy to generate interest. While SEO-optimisation allowed potential residents to discover more and register their interest.
Real results
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