adidas - A running revolution
Introducing a ground-breaking leap forward in sports science
Client
adidas
Real truth
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Runners are always looking for an edge.
Runners are always looking for an edge.
That unique bit of tech that can shave seconds off their run. adidas 4DFWD is that innovation. A ground-breaking leap forward in sports science.
Real connection
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4DFWD deserved a campaign just as innovative.
4DFWD deserved a campaign just as innovative.
One that proved the claims were justified. Partnering with researchers at Leeds Beckett University, we let runners experience 4DFWD to its fullest. Designing in-store activations that gave them the chance to learn more about the technology and feel the difference for themselves. From a unique treadmill testing area, to interactive displays. Bringing them closer to the shoe, the technology, and their best run yet.
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Drag
Real results
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Our toolkit was brought to life, in full, in every European adidas own-store.
Our toolkit was brought to life, in full, in every European adidas own-store.
603 interactions across the LDN flagship store.
