A global creative agency that lives inside culture to influence.
Culture is the new oil and Soho NY is the agencies’ cultural heartbeat - with a live read on the latest zeitgeist in trends, fashion, personalities & spaces across the US. Our two decades of global retail insights and expertise are unmatched in delivering amazing Retail experiences that deliver sales.
Modern retail is tactile, spatial, curated and borderless — and we’re its pioneers.
A dedicated creative network — 400 strong — set up to provide end-to-end retail solutions. We work as an extension of your team. A nimble offer encompassing everything from strategy and creative through to partnerships, events and production. Maintaining offices in the epicentre of the arts, culture and fashion, we offer a live read on the latest scenes and trends — connecting brands to the right communities, creators, spaces and movements.
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The US office services the global business with retail capabilities including spatial planning & DX, retail campaign concept & design, sales activations, pop-up experiences and events.
"Amazing job by the IMA-HOME team. My favorite ever commercial theatre."