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Say hi to our new Managing Director

Exciting news - we've got a new Managing Director.


Leah Groom



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Stepping into the role is Alexandra Uprichard, who brings with her 24 years of experience across the advertising and marketing sector.

In her new role, Alex will continue to build global growth across the agency. With the support of Chief Exec Partners Nickii Gray and James Henry, she will drive forward our connected global products and services, which unite our offices in Leeds, Manchester, London, New York, Gibraltar, Sydney, Amsterdam and Cape Town.

It's these cross-channel teams and diverse skillsets that allow us to collaborate with clients such as adidas, Dr Oetker, Hisense, Jet2 and The INKEY List. Ensuring they always have an experienced and expert team helping them to deliver real-world strategies and solutions built on their customer’s needs.

Prior to this promotion, Alex was our Director of Channel Strategy, and has been a driver of many internal initiatives, including Equality, Diversity & Inclusion, our mission to be a Great Place to Work, early careers and mentorship.

As the inaugural IPA City Head for Leeds, Yorkshire and Humberside, Alex has also pledged to ensure those working in the region are fairly represented and supported within the advertising and media industries.

Here's what Alex had to say: “The talent found in agencies is diverse and the new generations bringing in evolving skills need to be nurtured. It’s important to highlight how this is happening outside of London, by demonstrating how dynamic the north’s agency scene is and how fantastic the work coming out of the region is.

“Whilst IMA-HOME is a global agency, we are proud to have our roots firmly in the North and alongside other powerhouse agencies that deliver talented work across a range of clients and sectors. The success of the IPA in Leeds and the wider Yorkshire area means this northern network and community supports and works together to share knowledge, overcome challenges and help all of us to put our region firmly on the agency map.”


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