The two disciplines didn’t play nice for decades. They had different agendas, they worked to different deadlines – they didn’t really have much to do with each other. It felt like an ‘arranged marriage’.

However, decades after falling out and moving apart, the two disciplines are beginning to reconcile, to good effect. What’s driving this reunion? Our Global Executive Creative Director, Simon Long, and Media Director, Ben Cunningham, are bringing it in, hugging it out, and talking it through…

In their discussion, Simon and Ben consider the role of ego, delve into the proliferation of channels, changes in audience media consumption and attention.

Read the full piece, over on Media leader.

Got a question for our happy couple? Get in touch at [email protected].