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Pop-up Experiences

A pop-up experience gives your brand a temporary physical presence in a relevant and high-traffic location. It creates a place where consumers can discover your products, interact with your brand and become part of an experience that goes beyond traditional retail or advertising.

As a pop-up experience agency in the Benelux, we develop temporary brand environments for product launches, retail campaigns, events and experiential marketing activations. Depending on your objectives, a pop-up can function as a store, showroom, event space, product demonstration area or interactive brand activation.

Put your brand centre stage

As a brand activation agency in the Benelux, we develop and deliver campaigns that increase brand awareness, encourage product trial and create meaningful consumer engagement. From sampling campaigns and product tastings to immersive brand experiences and guerrilla marketing, every activation is designed around your objectives, audience and brand identity.

Pop-up experiences are particularly valuable for brands that want to test a market, reach a new audience, generate publicity or create direct consumer engagement. They can also support product sales, collect consumer insights and produce content for social media and PR.

What we do

We provide end-to-end support, including location sourcing, concept development, design, construction, staffing, permits, logistics, sales support and performance reporting. This allows you to create a professional and consistent brand experience without having to coordinate multiple suppliers.

Pop-up Stores

A pop-up store is a temporary retail environment where consumers can discover and purchase your products. It is ideal for product launches, seasonal campaigns, market testing and reaching new audiences in high-traffic locations.

Pop-up Events

Pop-up events create a temporary destination around a specific campaign, launch or cultural moment. They combine brand storytelling, entertainment and interaction to generate attention, engagement and shareable content.

Pop-up Stands

A pop-up stand is a flexible and compact brand environment for shopping centres, events, festivals or other busy locations. It can be used for demonstrations, sampling, lead generation, sales or consumer engagement without requiring a full store.

Training Events

Training events combine knowledge transfer with interaction and experience. We develop engaging training formats that help employees, partners or sales teams understand your products, services and brand story, while ensuring that key information is remembered and applied.

Sports Events

Sports events create energy, connection and shared excitement. We organise corporate sports events, hospitality programmes and brand experiences around sporting occasions, helping organisations engage employees, customers and business partners in an active and memorable way.

Social Events

Social events focus on bringing people together in an informal and engaging environment. From networking events to company celebrations, we create experiences that encourage conversation, strengthen relationships and support a positive connection with your organisation or brand.

Our work

A selection of connected experiences designed to build mental availability, strengthen physical availability, and drive measurable growth.

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ETOSRetailBEN
Pink wall featuring vertical neon lights and large black text reading "Treat yourself bij Etos" behind a service counter.
Promoter in a pink suit wearing a giant red lipstick backpack with "Treat yourself bij Etos" branding.

Etos pop-up store

View case study
San PellegrinoRetailBEN
Two brand ambassadors posing at a rustic San Pellegrino sampling station during a lifestyle event.
sparkling drink varieties at a summer event.

San Pellegrino

View case study
Philips BaristinaRetailBEN
Philips Baristina branded car and mobile coffee trailer wrapped in orange and purple gradients driving on a highway.

Roadshow Training Tour

View case study
Pink wall featuring vertical neon lights and large black text reading "Treat yourself bij Etos" behind a service counter.

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