Ring VT Wonen Fair

Context

Consumers are increasingly interested in home security, yet many still struggle to understand how smart security solutions fit into their everyday lives. While Ring is
a well-known brand internationally, awareness and familiarity in the BeNeLux market were still developing.
For Ring’s very first trade fair appearance in the region, the challenge was to introduce the brand in
a way that felt accessible and relevant to a design-oriented audience. At the same time, Ring
needed to showcase its full product range, clearly explain the value of the Ring Protect Plan and turn inspiration into immediate action by driving on-site sales through retail partner Coolblue.

Connection

We created a fully recognisable Ring house as the heart of the stand. By placing all products within a home setting, visitors could instantly understand where and how Ring fits into daily life. Interactive elements, such as the fisheye photo activation inspired by Ring’s doorbell view, invited people to experience the brand hands-on and create shareable content. A clear product wall showcased the full ecosystem, while friendly details like Ring donuts added approachability.
By integrating a direct purchase option via Coolblue, supported by an exclusive discount, the stand seamlessly connected inspiration to conversion. The result was a stand that combined brand storytelling, product education and retail in one

Impact

Ring’s debut at VT Wonen was an immediate success. The stand was awarded the label ‘Favourite of the VT Wonen fair’, positioning Ring as a standout brand among both visitors and organisers. On a business level, the activation delivered direct results, with an average of 10 product purchases per day via the stand.
Engagement was equally strong. Visitors actively interacted with the experience, generating an average of 250 photos per day, significantly amplifying brand visibility beyond the fair floor. The combination of high engagement, positive sentiment and direct sales proved that the concept effectively built awareness, strengthened understanding of the Ring ecosystem and supported Ring’s commercial ambitions in the BeNeLux market.