Store Design
Context
Liverpool’s switch to adidas marked a spotlight moment for both club and brand - Premier League winners at the dawn of a new era. Now begins a new chapter of dominance, in partnership with the brand’s most iconic kitmaker. We had the challenge of landing the kit with a retail build that landed at the heart of the extremely passionate fanbase.
Opportunity
The club store needed to rise to Liverpool’s legacy, delivering a premium retail space worthy of the world-renowned energy and passion of its fanbase.
Creative
We set out to create the most elevated club retail experience. One that placed Liverpool on a pedestal without losing sight of its soul. Designed around Anfield’s visual DNA, from silverware to the scarlet of the Kop, the space honoured the club’s legacy while pushing it forward.
Every detail balanced heritage with modernity: where global ambition meets local pride, and polished execution meets raw authenticity. A store built to feel as elite as the club itself.
Impact
We fused the history of Anfield with the stature of Liverpool, brought to life through a carefully considered design that reflects the scale of the club without ever compromising its legacy.
