High-speed Turnaround for Jack Archer

Context

Jack Archer is the go-to for men who want high-quality basics and effortless style. They’ve built a name on versatile gear that works for every part of the day. To hit their big growth targets, they teamed up with us. The brand was in the middle of a big transition, and they needed our fresh perspective to keep their edge and scale fast in a crowded digital world.

Challenge

We stepped in during a rocky patch. After a brand refresh and some internal shifts, Jack Archer saw new customer growth and revenue take a hit. Digital performance was all over the place, and customer acquisition costs were through the roof. When we audited the accounts, we found a major issue: the brand was leaning way too hard on bottom-funnel, branded demand. They were stuck talking to the same people, driving up costs and stalling growth.

Connection

We launched a high-impact six-week turnaround plan to get things moving again. We moved from a conversion-only focus to a full-funnel model. We kicked off new reach and traffic campaigns on Meta and YouTube to build qualified retargeting pools. Creative was our secret weapon. We set up a weekly testing cycle to make sure every penny worked hard. By optimising performance across Meta, Google and YouTube simultaneously, we made sure the brand message landed perfectly everywhere.

Impact

In just six weeks, our full-funnel shift
made every channel work harder. The team
at Jack Archer was blown away by how much we achieved so quickly. We fixed the foundations and broke the cycle of relying
on branded demand.

• 38% Meta CAC reduced
• 25% Google CAC reduced
• 41% Increase in Google ROAS