Haribo : Always on

Context

HARIBO came to us to support their always on social media content in line with their social proposition of ‘Bite-size entertainment that fills feeds with a playful sense of childlike fun and excitement’.

To land this messaging, we built an always on social approach and influencer strategy to amplify key messaging around existing and new products throughout 2025 with organic and paid content.

Connection

By utilising our in house studio, access to HARIBO stores, reactive content and family influencers, we drove consistently high engagement rates and social follower growth.

We collaborated with family influencers to promote the new Nostalgix product, with cross-generational storytelling, driving meaningful conversations in the comments and authentic connects with followers.

We drove consistent brand awareness, building out our engaged audience ahead of HFSS regulations starting, optimising our partnership with Merlin Attractions to reach new, relevant social audiences.

Our always on content strategy focused on driving relevance with our audience’s interests - tapping into reactive moments, from Jurassic Park to The Traitors to Taylor Swift.

Impact

• 8.6M Reach (and counting)
• 18K New followers
• 108K Social engagements
• 29M paid impressions on our Spring campaign