adidas x Samsung: Las Vegas Flagship Opening

Context

The opening of the adidas flagship store in Las Vegas required an entry strategy as grand as the city itself. The objective was to highlight the synergy between adidas performance gear and Samsung’s cutting-edge technology, proving how digital integration can enhance the physical retail experience for a high-traffic, global audience.

Connection

We produced a multi-layered launch sequence, transforming the store into a high-energy nightlife venue featuring digital art installations powered by Samsung. Key to the experience was the "Made For You" lab, an interactive customization zone where guests used Samsung tech to design and personalize their gear in real-time. We also integrated "A.rtful I.ntelligence" moments throughout the store, using screen technology to bridge the gap between product storytelling and consumer interaction.

Impact

The launch successfully positioned the Las Vegas flagship as one of the most technologically advanced retail spaces in the world. The event drove a 167% increase in average sales during the opening period and established a blueprint for the future of "phygital" retail.