AATU: A Bold Digital Refresh

Context

We partnered with IPN to completely reimagine the AATU website. The brand was undergoing a bold repositioning to become the "Masters of Pure Nutrition," complete with a premium packaging redesign. We needed to ensure their digital presence matched this new elevated identity, bringing together premium design and technical robustness.

Connection

Working in close collaboration with IPN’s internal dev team, we redesigned the site on Shopify Plus using Online Store 2.0. We built the experience around a subscription-first UX, seamlessly integrating loyalty programs, 360-degree product storytelling, and a custom feeding calculator to actively drive conversions. To keep things agile, we introduced reusable, modular content blocks that allow for scalable page creation and campaign agility. It was built to flex, and built to last.

Impact

Following the success of AATU, we scaled those learnings across the IPN group to deliver a complete digital overhaul for Harringtons Pet Food. We designed a fresh look and feel that perfectly matches their new packaging and made the online experience incredibly smooth. By putting subscriptions at the heart of the journey, we made recurring orders effortless for their customers.