But we don't start by looking at other brands or analysing every part of your business (don't worry, we do this too), we start with people. The very people that buy your brand, picking it up off the shelf, making those decisions about what goes in their basket. We find out what they need and want, what they think about your brand and how they shop. It's how we connect brands with shoppers to help them grow. Creating insightful packaging design that not only steals attention but shelf space and sales too.