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A smiling woman and young girl walk along a marina boardwalk with boats in the background, enjoying a sunny day.
Client / Jet 2
Services / Jet2 Villas
Location / UK
Year / 2019–present

FROM ONE PLANE TO THE NATIONS FAVOURITE

GRABBING UK HOLIDAYMAKERS
ATTENTION BY HOLDING
THEIR HAND

20 years ago, Jet2.com was a small, low-cost airline with one aircraft. Since then, our partnership has helped them become Trip Advisor’s No.l airline in the UK - with 100 aircraft. While sister brand JetHolidays is now the nation’s second’s largest tour operator.

We’re Jet2.com’s lead agency and brand guardians. It’s a truly collaborative partnership that sees us manage every aspect of their marketing strategy. From brand-building to destination and hub-activation
A man and girl pose for a selfie while swimming in a bright blue villa pool, with “Jet2Villas” branding overlaid.
Young girl looking back towards an an adult whist holding their hand.
Since 2016, we’ve captured the hearts and minds of holidaymakers with the iconic ‘Hold my Hand’ creative we developed.
This is truly omni-channel working across advertising channels, Jet2’s internal teams and multiple partners. It has built instantly recognisable brand equity which has been central to the growth and success of Jet2.
As the relationship has developed we have moved from a press-first to digital brand-building strategy, focusing on paid platform approaches.
Woman holding hand
A smiling couple with their heads together pose for a close-up selfie with the text “Save up to £600 per family” and “Jet2Villas” branding.
Jet2 Villa ad example. An elderly woman enjoys a beachside view under a shaded canopy with the words “All Included” and “Jet2Villas” branding.
We have seen year on year growth by setting benchmarks through multi-channel, digital-first rich media experiences across five always-on brand and business units, spanning paid, owned, and earned channels.
A woman and young child smile in a sunny backyard pool setting with villa architecture in the background.
Video stills

A PRODUCTION POWERHOUSE FOR ALL OF JET2’S CONTENT NEEDS

Every quarter, we manage and produce ‘always on’ campaigns for Jet2 which include TV/VOD, Linear Radio, Dynamic Radio, OOH, DOOH, YouTube, Social and Digital Display outputs. These outputs are across Jet2Holidays and all sub brands each quarter and are updates to messaging (urgency, season, etc) across VO and GFX.

£4.4 BILLION

In revenue (from £228 million in 2004) in 2023
Jet2

16.3 MILLION

customers in 2023
Jet2

50% OF PEOPLE

Recognise our advertising from 2.5 seconds of audio
Jet2

28% GROWTH

On average per year over
Jet2

NUMBER 1

Trip Advisor’s no.l airline
Jet2