A beauty launch never looked so good
Bringing the unique proposition of ‘Knowledge Is Your Power’ to life through a fully integrated global campaign.
Services
Thinking
Client
adidas
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Real Truth
Since 1973, the Stan Smith shoe has more or less stayed the same. But now, a change to these sneakers was needed. Not in how they look, or in how they feel – but in how they’re made. This campaign gave us opportunity to highlight this timeless style of Stan, but in a new way to appeal to generation of sustainable consumers. With Generation Z becoming more conscious of sustainability, adidas faced the challenge of choosing the right avenues that align with the needs and expectations of their consumers in order to maximise their investment. This retail space aimed to not only engage but educate the consumer on adidas’ commitment to end plastic waste
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Test Stats
SpotlightOn
“We’re really impressed with the strategy and how our message is reaching a brand new audience.”
Liv Lomax
Product Manager, New York City