Samsung Christmas Partner Event

Context

As an annual tradition, Samsung’s Christmas event is a key moment to thank its partners and their families for a year of strong collaboration. It’s not a commercial event, but a heartfelt gesture of appreciation, where connection, togetherness and partnership take centre stage. At the same time, it’s an important moment to showcase Samsung products in a natural, everyday family setting.
The challenge was to elevate this yearly partner event into a truly memorable family experience for all ages, without losing its warmth and authenticity. Samsung needed to balance strong product presence with a sincere sense of gratitude, while also embracing a more sustainable approach to gifting and celebration.

The result had to feel festive, inclusive and meaningful – a Christmas moment that partners and their families would genuinely remember.

Connection

We knew that a thank-you only truly lands
when people feel genuinely valued. Christmas
is about shared moments, across generations,
and those moments matter more than messages.
That insight led to a warm, tailor-made family concept where connection came first and Samsung products were naturally woven into the experience. Clear communication, festive activities for all ages and a practical sustainability layer ensured the event felt thoughtful, joyful and unmistakably Samsung.

Impact

The event welcomed over 400 guests, marking a 30% increase compared to previous editions and confirming its growing relevance and appeal. More importantly, the atmosphere spoke for itself: families stayed longer, engaged fully and left with smiles from ear to ear.

The combination of emotional connection, inclusivity and sustainability strengthened Samsung’s relationship with its partners and families, turning the event into more than a celebration – it became a shared memory that reinforced brand affinity and long-term loyalty.

Results

• 400 Attendees
• 30% Uplift on previous iterations